Privacy Policy

Last updated: 11 October 2026

Who we are and what this policy covers

Samuel Wong trading as Sam Wong Coaching ("we", "us") is an Australian fat-loss and muscle-building coaching business run by Sam Wong, an exercise scientist. ABN: 43 542 965 536. This policy explains how we collect, use, store and share your personal information through our online quiz, website, coaching app, email and SMS.

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

What information we collect

When you take our quiz or contact us, we collect your name, email address, phone number and your quiz answers about your eating, training, goals and readiness to change.

If you become a client, we also collect:

• health and medical information, including your PAR-Q answers, injuries, medications and any medical clearance
• body measurements, weight, progress photos, training and nutrition logs, and check-in notes
• payment details, which are handled by our payment provider (we do not store your card number)
• messages you send us and records of our calls

How and why we use your information

We use your information only for purposes you would reasonably expect:

• to show your quiz result and send you the next step that fits it
• to respond to enquiries and book strategy calls
• to assess whether coaching is safe and suitable for you, and to design and adjust your program
• to track your progress, run check-ins and give you support
• to take payments and keep business and tax records
• to send you updates and offers, if you have agreed to receive them (see Marketing below)
• to improve our quiz, website and services
• to meet legal obligations

We do not sell your personal information.

Health information

Health information is sensitive. We only collect it with your consent, and only when we need it to coach you safely.

We use it to check whether exercise and nutrition changes are suitable for you, to design your program and to track your progress. We may ask you to get medical clearance before you start.

We will only use your progress photos, measurements or results in testimonials or marketing if you give separate, written consent for that use. You can withdraw any consent at any time by emailing us. If you withdraw consent to share health information we need for safety, we may not be able to continue coaching you.

Marketing messages and your choices

We send marketing emails or SMS only if you have agreed, for example by ticking the consent box on our quiz, or if you are an existing client and the message relates to our services. This follows the Spam Act 2003 (Cth).

Every marketing message says who it is from and includes a simple way to unsubscribe. You can also unsubscribe at any time by emailing [email protected]. We will stop sending marketing within 5 business days.

We may still send you messages about services you have signed up for, such as program updates, check-in reminders and booking confirmations.

Who we share information with

We share your information only with service providers who help us run the business, and only as much as they need.

• GoHighLevel (LeadConnector): our quiz, contact records, email and SMS
• Hubfit: our coaching app, program delivery and check-ins
• Stripe: payment processing
• Google: email, calendar and booking, and website analytics
• Meta (Facebook and Instagram): advertising measurement.

Some of these providers store data outside Australia, including in the United States. We take reasonable steps to make sure they handle your information in a way that is consistent with Australian privacy law.

We may also share information if the law requires it, or with your doctor or another health professional if you ask us to.

Storage, security and how long we keep information

Your information is stored electronically in the systems listed above. We protect it with password-protected accounts and limited access.

We keep client records, including health information, for 7 years after our last service to you, then delete or de-identify them. If you took our quiz but never became a client, we keep your details for 12 months unless you ask us to delete them sooner.

If a data breach is likely to cause you serious harm, we will tell you and the Office of the Australian Information Commissioner, as the law requires.

Access, correction and complaints

You can ask to see the personal information we hold about you, ask us to correct it, or ask us to delete it. Email [email protected]. We may need to confirm your identity first, and we will reply within 30 days. Some records we must keep by law, and we will tell you if that applies.

If you have a privacy complaint, email us first and we will investigate and reply in writing. If you are not satisfied, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.

Cookies, ads, changes and contact

Our quiz and website use cookies and similar tools to measure visits and improve our advertising. You can block or delete cookies in your browser settings, but parts of the site may not work as well.

We may update this policy from time to time. The latest version is always on this page, with the date it was last updated.

For any privacy question, contact Sam Wong Coaching at [email protected].